NIKE was found by Men, so its tagline says, "Just do it!"
If "Nike" had been founded by a Woman, its tagline would have been...
"Just do it... if you want to... I don't want to force you... It's your life... anyway you don't listen to me... Do What You Want To Do... Why don't you ask your mother... Who am I to say anything... But it has to happen and you have to do it!"